Blue Hills Sports and Spine Rehabilitation’s fresh new look!

If you have visited our Blue Hills locations recently, you may have noticed some things looked different! After fifteen years of business it was time for a fresh new look. We wanted to maintain the historic familiarity of our very recognizable logo but give it a modern twist. With the help of our friends at Loud Canvas Media, we were able to effectively mesh the old with the new and rebrand from Blue Hills Sports and Spine Rehabilitation to Blue Hills Physical Therapy. The Plymouth office has kept the Sports and Spine as part of their name due to their strong sports rehabilitation focus. We also upgraded our outdated website platform. Our new and intuitive website better represents who we are-- highlighting our staff, their unique talents, and each clinic’s unique approach to care.
Our most notable new implementation is our change in name, replacing the word rehabilitation for physical therapy. Merriam Webster defines rehabilitation as “the action, process, or result of rehabilitating or of being rehabilitated: such as the restoration especially by therapeutic means to an improved condition of physical wellbeing: the process of restoring a person to a drug- or alcohol-free stats, the process of restoring someone (such as a criminal) to a useful and constructive place in society; the restoration of something damaged or deteriorated to a prior good condition.” In contrast, the American Physical Therapy Association defines physical therapy as “therapy for the preservation, enhancement, or restoration of movement and physical function impaired or threatened by disease, injury, or disability that utilizes therapeutic exercise, physical modalities, assistive devices, and patient education and training.”
We felt the modern use of the word rehabilitation did not accurately describe our breadth of services and instead detracted from our emphasis in the restoration of physical function. The term rehabilitation fails to recognize the essential facets of our role as educator, facilitator, health coach, performance enhancer, and injury preventer. As our profession has grown and evolved to be at the forefront of injury prevention and management, our new name now accurately reflects our active approach to physical wellness, as opposed to passively intervening after an injury has occurred.
We hope you find our new logo appealing and the website useful. As we value providing the most up to date and evidence based treatment, we plan to continue to elevate and improve upon our physical plants and staff skills. Stay tuned for updated equipment and further credentials